I’ve been working as a freelance designer for a while now, and one of the biggest challenges I face is presenting mockups to clients. Sometimes they don’t understand the concept right away, and I end up making a lot of unnecessary revisions. I want to refine my process so that clients can easily visualize the final product and give clearer feedback. How do you structure your mockup presentations to make them more effective? Any tips or strategies that have worked for you?
top of page
bottom of page
That’s a great question! A lot of designers struggle with this because clients often aren’t familiar with technical design concepts. One thing that really helps is setting the stage before presenting the mockup—give them context on the design choices you made. Instead of just showing a flat image, use interactive prototypes or realistic mockups that show the design in a real-world setting. A useful approach is to start with a simple version (https://www.nogentech.org/graphic-designer-guide-for-creating-perfect-mockups/), explain the logic behind the design, and then build up to more detailed versions.